I had big dreams when I was working on my first novel.
My entrepreneurial spirit was on fire with the idea of producing an amazing book and then obtaining a sizeable advance from a publisher.
Many authors have told me they have essentially the same thought process -- complete the manuscript, try for a publishing deal, see what happens.
But does it still make sense for authors to dream big in today's publishing industry? After all, what percentage of first-time authors end up landing that coveted publishing deal?
Well, I actually believe that it DOES make sense for writers like you to have lofty, ambitious goals -- AND to have an actionable & achievable plan to back them up.
"Your book could be a New York Times Bestseller!!"
That seems to be the dream of every aspiring author - to see their book on a bestseller list.
But how was the concept of a "bestseller" born? And why has this goal achieved such exalted status in our publishing culture?
Is the idea still as relevant as it once was?
What does achieving that status do for an author in terms of sustainable revenue? Or in terms of visibility and marketability for their books?
Are there other promotional goals that might be even more important?
This week's video puts some context around the role of "bestseller" for today's indie authors.
We all want to sell oodles and oodles of books, right? So doesn't it make sense to write in one of the really popular categories like romance novels or thrillers?
Won't that offer the best chance of appealing to large numbers of readers?
Well, it might not be that simple...