Book Promotion versus Marketing - and why it matters!

marketing promotion Feb 03, 2019
 

Do you want to know how to turn your sporadic book sales into reliable, predictable monthly income?

If so, then it's important to understand the difference between "book promotion" and "book marketing."

Different activities you can undertake.

Different outcomes you are trying to achieve.

Most of the activity I see online focuses entirely on one to the exclusion of the other.

And the result is that most authors are leaving money on the table when it comes to their book sales!

This video discusses how to avoid this problem.

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Should EVERY Author Promote?

marketing Dec 03, 2018
 

Should some authors simply accept whatever sales come their way, without worrying about promotion?

How important is it for authors to be able to effectively promote and sell their books? What is actually riding on it?

Here are a few ideas.

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The Essential Nature of Writers

marketing workshops writers Nov 26, 2018
 

I recently hosted a live workshop on book marketing. The participants reminded me once again about some of the essential strengths that writers exemplify.

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How to Land a Publisher

marketing publishing Nov 05, 2018
 

Signing a deal with a traditional publishing house is a goal that holds a special place in the hearts of many writers. Here are my thoughts on the one type of book that every publisher (and literary agent) is hoping to find, plus how to put yourself in the best position to land that deal and then "earn out" your advance.

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How to Sell a Book

marketing Oct 12, 2018
 

This video is for every author who has asked, "How can I get people to buy my book?" Learn why "Buy my book!" messages on social media usually produce limited results, and how you can build the type of killer platform that has launched #1 New York Times Bestsellers.

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