"Your book could be a New York Times Bestseller!!"
That seems to be the dream of every aspiring author - to see their book on a bestseller list.
But how was the concept of a "bestseller" born? And why has this goal achieved such exalted status in our publishing culture?
Is the idea still as relevant as it once was?
What does achieving that status do for an author in terms of sustainable revenue? Or in terms of visibility and marketability for their books?
Are there other promotional goals that might be even more important?
This week's video puts some context around the role of "bestseller" for today's indie authors.