Every individual book purchase involves a decision whether or not to buy.
As authors, it's critical that we understand the psychology involved with this process so we can position ourselves and our books for sales success.
For instance, from the reader's point of view, what is the true cost of purchasing and consuming your book? (Hint: It's more than simply the book's price...)
And what affects their perception of your book's value?
Watch as I walk through these and other related issues with the participants at a recent Book Marketers Lab live workshop.