Book Promotion versus Marketing - and why it matters!

marketing promotion Feb 03, 2019
 

Do you want to know how to turn your sporadic book sales into reliable, predictable monthly income?

If so, then it's important to understand the difference between "book promotion" and "book marketing."

Different activities you can undertake.

Different outcomes you are trying to achieve.

Most of the activity I see online focuses entirely on one to the exclusion of the other.

And the result is that most authors are leaving money on the table when it comes to their book sales!

This video discusses how to avoid this problem.

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Recommended Books on Writing Fiction

fiction writing Jan 28, 2019
 

Here's a chance to help your fellow fiction writers!

In this video I discuss three fabulous "How To Write Fiction" books that have made me a much better writer.

And for one of the books, I offer a cautionary tale!

How about you? I bet you've run across some wonderful how-to guides that other novelists would find helpful. Please share in the comments :) Let's collectively create a list of great "How to Write Fiction" books - a helpful resource for all of us!

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[Book Review] "The Snowball Book Launch" by Ray Brehm

publishing Jan 21, 2019
 

"The Snowball Book Launch" is a brand-new, hot-off-the-presses business book by Ray Brehm.

If you're an entrepreneur, this is an awesome resource to help you launch books so they can become a massively effective way to help promote your business.

And if you publish fiction or other genres, you can incorporate plenty of the ideas into your own book launches as well!

Check out the video for the reasons why...

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Is J.K. Rowling a Good Writer?

writing Jan 14, 2019
 

Okay, so this is likely to be an emotional topic for some of you.

After all, I know many people who grew up during the years when children's bookshelves (and movie theaters, for that matter) were dominated by the anticipation of when the next installment in the Harry Potter series was due to be released.

You know what I'm talking about -- HUGE levels of fan insanity.

And yet there are always doubters and cynics.

The other day I was skimming through an online discussion forum when I came across this question: Is J.K. Rowling a Good Writer?

The responses reflect a variety of opinions, including one person who describes the books as having "...lots of visualizations and descriptive language to paint a vivid picture, but the writing itself lacks substance."

This got me thinking about how I would answer the question, and more to the point, what does it mean for any of us to be a "good" writer? Do you sometimes wonder whether YOUR books are "good enough?"

Here are some thoughts...

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How do People Decide to Buy Your Book?

Uncategorized Jan 07, 2019
 

Every individual book purchase involves a decision whether or not to buy.

As authors, it's critical that we understand the psychology involved with this process so we can position ourselves and our books for sales success.

For instance, from the reader's point of view, what is the true cost of purchasing and consuming your book? (Hint: It's more than simply the book's price...)

And what affects their perception of your book's value?

Watch as I walk through these and other related issues with the participants at a recent Book Marketers Lab live workshop.

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Your Publishing Dreams

goals writers Dec 31, 2018
 

I had big dreams when I was working on my first novel.

My entrepreneurial spirit was on fire with the idea of producing an amazing book and then obtaining a sizeable advance from a publisher.

Many authors have told me they have essentially the same thought process -- complete the manuscript, try for a publishing deal, see what happens.

But does it still make sense for authors to dream big in today's publishing industry? After all, what percentage of first-time authors end up landing that coveted publishing deal?

Well, I actually believe that it DOES make sense for writers like you to have lofty, ambitious goals -- AND to have an actionable & achievable plan to back them up.

Here's why...

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Celebrate Your Writing Success

Uncategorized Dec 24, 2018
 

Happy Holidays! It is my sincere hope that you're able to celebrate with friends and loved ones ... which is why I chose celebrating as my topic for this week.

I'll bet you know as well as anyone that writing and publishing can be hard work. There's always plenty to do ... and after that, there's plenty more to do!

But a constant stream of producing and creating and working ... well, it can wear a person out.

In this week's video I talk about one important thing you can do that will hopefully help you avoid burning out.

And perhaps most importantly, I hope you and yours have a wonderful Holiday Season!!

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What Does "Bestseller" Status Actually Buy You?

authors bestsellers writers Dec 18, 2018
 

"Your book could be a New York Times Bestseller!!"

That seems to be the dream of every aspiring author - to see their book on a bestseller list.

But how was the concept of a "bestseller" born? And why has this goal achieved such exalted status in our publishing culture?

Is the idea still as relevant as it once was?

What does achieving that status do for an author in terms of sustainable revenue? Or in terms of visibility and marketability for their books?

Are there other promotional goals that might be even more important?

This week's video puts some context around the role of "bestseller" for today's indie authors.

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Should You Write in a Bestselling Genre?

authors writers Dec 10, 2018
 

We all want to sell oodles and oodles of books, right? So doesn't it make sense to write in one of the really popular categories like romance novels or thrillers?

Won't that offer the best chance of appealing to large numbers of readers?

Well, it might not be that simple...

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Should EVERY Author Promote?

marketing Dec 03, 2018
 

Should some authors simply accept whatever sales come their way, without worrying about promotion?

How important is it for authors to be able to effectively promote and sell their books? What is actually riding on it?

Here are a few ideas.

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